Social Media = Social Change

In my opinion social change is a change within a certain group or society that has direct effects on their social behaviour.

The example I found most innovating and rather "ballsy" is http://www.posornot.com/.  The site features pictures of different males and females and the viewers job is to guess whether the featured person is HIV positive or negative just by viewing their photo and reading a few of their interests etc.  It follows the theme of an interactive online guessing game.  This example is great because it gets right to the point,  you cannot tell if someone is HIV positive or negative by the way they look or their personal preferences.  The only way to be sure is to get tested.  The fact that it is somewhat of a game also makes it fun, which in turn makes it easy to keep the viewer interested and more likely to support the cause and help spread the word.

-NIKKIBELLSAYS...